Easel was created to fix a dual-sided problem: independent artists having difficulty gaining traction and finding clients, and everyday people finding artwork that was original and affordable. Using technology as a way to connect artists and buyers, Easel makes it easy to commission original artwork with confidence.
Negah is a co-founder of Easel and loves geometric art and impressionist art. She likes art depicting warm evenings and the ocean.
Negah's first exposures to art were with drawing and textiles as a child. While in college, she became interested in darkroom development, eventually showcasing her work at the Berkeley Art Museum and Pacific Film Archive.
After having trouble finding a site where she could showcase her work and hearing the same complaint from friends, she called her friend Sahand to discuss a digital platform that would allow artists to showcase their work and find clients for commissions.
Sahand is a co-founder of Easel and loves abstract art and impressionist art.
Sahand's first exposures to art were with photography in high school. He has taken portraits of many friends and friends of friends from his hometown.
Sahand moved to New York City to work for Condé Nast, the publisher of magazines like Condé Nast Traveler, Vogue, and The New Yorker, as a software engineer. Sahand lived in New York until about a month after he received a phone call from Negah. She called to discuss an idea she had for a website where people could commission art.