Tips for Artists
Your Easel profile is where buyers will learn more about you, your artwork, and how they can commission you. You want to make a great first impression here.
Before reading ahead, make sure you have the basics completed, including…
- Your real name on your profile. This is one of the first things that will be visible to a buyer. Using your real name helps build trust and helps you come up in searches when someone searches for you by name.
- A unique username. Select a username that is short and memorable.
- A clear profile photo. A good profile photo is clear, bright, and shows your face or captures you in the process of creating your art.
- A city on your profile. Keep your location up-to-date so that buyers who live in the same area can find you as a local artist and potentially save you the price of shipping by selecting a local pickup.
- Your Instagram or Tumblr account added to your profile. Buyers love being able to explore on their own and learn more about you.
Your bio is one of the easiest ways for someone to learn more about you and your artwork. Your artist bio should introduce the mediums, techniques, and ideas found in your artwork. As these facets of your creativity change with time, update your artist bio to reflect this.
To write a compelling artist bio, make sure you…
- Write in the third person. This helps your story read more professionally.
- Keep it short, ideally between 100 and 200 words.
- Include information on your personal background, and if wanted, your birth and nationality. Focus on your current influences, mediums, subjects, and themes. Touch on your education and any accolades or exhibits.
For more guidance on writing your artist bio, check out the resources at Indie on the Move and the MICA Joseph Meyerhoff Center for Career Development.
Before reading ahead, review our resources for displaying your artwork to learn how to upload images of your artwork, organize your artwork into collections, and add pieces to your spotlight.
- Upload images of your best artwork.
- Upload many. The more, the better.
- Upload images of finished, not in-progress, pieces.
Organizing your artwork
- Organize your artwork into collections.
- Give collections names that are short and memorable.
- Organize your collections with your buyer in mind. Make it easy for them to browse your artwork. For example, you may only need a couple of collections if you mainly work in two mediums. Or if you work by focusing on specific subjects, create a collection for each subject.
- Remember that it is easier for a buyer to browse artwork in a collection they are already viewing. Keep an eye on any collections you have that have very few items in them. If you have many collections but each one only has one or two pieces, your artwork may be much easier to browse if you simplify the collections so that there are fewer collections with more pieces in each.
Photographing your artwork
- Use images that are bright and well-lit.
- Pick a setting that helps your art shine. This might be hung on the wall with a signature frame, set by the window catching dramatic sunlight, or scanned straight from a scanner with clean borders around the image.
- Show the entire artwork straight on.
- Avoid using flash, or anything that might introduce a distracting shadow, glare, or fuzzy area.
Images must be at least 800 x 800px.
Adding details about your artwork
- Add the title of each piece.
- Add the year the piece was completed.
- Add the primary medium you used to create the piece.
- Add the dimensions of each piece.
- Add tags relevant to the style, subject, technique, or movement behind the piece.
- Add any more information, like the background or a story about a piece, to the about section. The more detail, the better.
- Add your best artwork to your Spotlight.
- Visitors see artwork in your Spotlight right away when visiting your Easel profile, and any time your profile is featured or shown in search.